Basically, when your users land on the website from different sources and via different URLs, the script will dynamically create links including deep links that optimize and personalize web-to-app experiences. Smart Script is a script that you place on your website which will allow you to capture various parameter types from different media sources. What exactly is AppsFlyer’s Smart Script? You are using UTM or custom parameter tracking for your campaigns.You are having a website that guides users to your app.In what circumstances does this guide apply? Coding experience is not required but you will have to be comfortable with copy-pasting and adjusting code. Stay tuned! We will also use ChatGPT as a tool to during implementation of this guide 🙂Ī decent amount of experience is needed! If you already have background knowledge of OneLink and app tracking, that will help. We’ll also share tips on how to properly check your implementation to ensure accuracy of implementation.
This is where AppsFlyer’s Smart Script comes into play, to help track this journey from the web (the landing page) to the app! In this article, we will provide our use case and implementation of this powerful tool. A common solution for this is to use a website as a gateway for users, guiding them towards downloading the app through clear call-to-action (CTA) buttons when accessing the website via a mobile device. It is quite common to run Google Search Ads campaigns (also called, Search Engine Marketing, or SEM for short) for your apps, but using deep links as the final URL can often result in a violation of SEM advertising policies.
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